Confidently show up, grow your audience & book more ceremonies with the power of Instagram


Whether you’re leading heartfelt weddings, naming ceremonies, vow renewals or memorials and funerals, your Instagram should help you reach the right people and not leave you feeling overwhelmed or stuck with what to post.

Instagram for Celebrants is a 4 week online course designed to help you use Instagram with confidence, clarity and purpose so you can build genuine connections, grow your visibility and ultimate book more of the ceremonies you love.

 
 
 

Who is Instagram for Celebrants for?

This course is for you if:

  • You’re a celebrant who wants to make Instagram work for your business

  • You want to show up online in a way that feels authentic

  • You’re ready to create content that connects and converts

  • You’re unsure what to post, how to grow or how to attract your ideal couples and families

  • You want simple strategies that fit your schedule and feel do-able

    No gimmicks, no complicated strategies – just clear, actionable steps to help you succeed.

 
 
 

How will Instagram for celebrants work:

  • 4 weeks of expert Instagram online training tailored to celebrants

  • We’ll meet twice a week - on Tuesdays for your live learning session & on Thursdays for your live Q&A session

  • Weekly tasks to help you apply what you learn

  • All sessions are recorded and can be watched back at any time

  • 6 months access to all the course materials

  • The course will run from June 10th - July 3rd

 

Here’s what you’ll learn - week by week:

 

Week One:

Your Instagram foundations

  • Optimising your Instagram bio to make the right first impression

  • Making sure your account is set up strategically to attract the right people

  • Understanding how Instagram works in 2025

  • Understanding how keywords work

  • Crafting content for your Instagram Highlight folders

Week Two:

Creating compelling Instagram content

  • What kind of content builds trust with couples and families

  • Post ideas that showcase your personality, experience and unique style as a celebrant

  • Behind-the-scenes, testimonials, ceremony stories & more

  • Using Reels, carousels and Stories to tell your story

  • Learning filming techniques - time lapse, green screen, cutaway and voiceovers.

Week Three:

Building an Engaged community

  • Deep dive into Instagram Stories - how you can use Stories to drive up your connection with your followers

  • How to increase your visibility & discoverability on Instagram

  • Understanding the value of collaborations

  • Understanding what your followers want to see from you as a celebrant on Instagram

 

Week Four:

Converting followers into customers

  • How to use Instagram as part of your customer journey

  • CTAs (calls to action) that move people closer to booking

  • The power of DMs and conversations

  • Understanding Instagram metrics

  • Analysing your Instagram insights

 

By the end of this 4 week course you will:

  • Know exactly what to post and why

  • Have a profile that attracts your ideal audience

  • Feel more confident showing up on Stories and Reels

  • Understand how to grow and nurture your audience on Instagram

  • Be equipped with Instagram strategies to turn followers into clients

 
 

Hi I’m Lou & I’ll be your Instagram teacher

I’ve been working with businesses owners like you since I founded Spark Social in 2019.

And I know how challenging Instagram can be for you.

Instagram can feel overwhelming but my course will help you to understand how you can get the most out of this platform. Because your couples and families are on Instagram ready and waiting to discover you.

You can find me on Instagram @spark_social

 
 
 

Here’s what you’ll get:

  • The course will run for 4 weeks from June 10th - July 3rd

  • It’s a one off payment of £350 or two split payments of £175

  • 4 live learning sessions on Zoom (Tuesday 10th/17th/24th June and July 1st)

  • 4 live Q&A sessions ( Thursday 12th/19th/26th June and July 3rd)

  • Bonus online masterclasses covering Reels, Stories and Instagram SEO

  • 4 weeks of support from me

  • Recordings of all sessions in case you can't make it live

  • 6 Months access to all course materials, to revisit after we finish

 

Questions you might have about Instagram for Celebrants:

  • The course is 4 weeks long starting on June 10th - July 3rd

    Each week there will be approximately 3 hours of content -this is made up of short video modules for you to complete in your own time plus one live learning session on a Tuesday at 10:30am GMT and one weekly Q&A session on a Thursday at 10:30am GMT.

    Plus you'll have some optional tasks and challenges to complete.

  • Instagram for Celebrants costs £350 for the 4 week course ( you can also opt to pay two split payments of £175)

    In addition to all the course material you will also receive bonus masterclass sessions:

    • How to Make Reels - Beginners session

    • How to Use Instagram Stories - Beginners session

    • How to Use Instagram SEO

  • That is not a problem - each live weekly session and the Q&A session will be recorded and added to your learning portal.

    You can then catch up in your own time.

  • You will have access to all the course materials for 6 months so you can re-visit parts of the course you'd like to focus on again as often as you'd like in that 6 month period.

  • You'll be with me in two live sessions a week and you'll have the private Instagram for Celebrants Community group in Freshlearn where you can ask questions too.

    In addition you can contact me by email to ask any questions you may have.

    So you'll have lots of different ways to get direct support from me throughout the duration of the course and beyond.

 

If you’d like to chat to me about the course and ask any questions I haven’t been able to answer for you here please do tap below and we can chat further.