Are you an artist or maker struggling to grow on Instagram?

  • You pour your heart and soul into your work but finding the right audience online can feel overwhelming.

  • Instagram is more than just a platform – it’s a powerful tool to showcase your creativity, connect with people who love what you do and turn followers into buyers of your beautiful work.

  • If you’re ready to take control of your Instagram and make it work for your business, this course is for you.

 
 
 

Book your place - course starts March 3rd

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Book your place - course starts March 3rd ❋

 

Who is Instagram for Artists and Makers for?

This is a 4 week online course is for artists and makers who want to:

  • Reach more people who appreciate your art or craft

  • Grow a loyal and engaged audience

  • Sell more work and build a sustainable creative business

  • Understand how Instagram works and feel confident about using it and not overwhelmed

  • Get the insight from an artist, Christine Evans, who is successfully using Instagram

    No gimmicks, no complicated strategies – just clear, actionable steps to help you succeed.

 
 
 
 

How will Instagram for artists & makers work:

It’s a course run over 4 weeks online where you’ll be learning from both myself and artist/ mentor Christine Evans.

The course starts on March 3rd and run until March 27th.

Over 4 weeks there will be short video modules to watch, one live learning session on Tuesdays and one live Q&A session on Thursdays each week.

You’ll be set weekly ( optional) tasks so that you can put your learnings into practice.

 

Here’s what you’ll learn - week by week:

 

Week One:

Your Instagram foundations

  • Understanding how to convey your brand - consistencey and simplicity

  • Streamlining your Instagram Profile

  • Optimising your Instagram Bio

  • Understanding how keywords work

  • Crafting content for your Instagram Highlight folders

Week Two:

Creating compelling Instagram content

  • Focussing on the content that artists and makers need to share on Instagram to reach more of your audience

  • Understanding the value of Posts/ Carousels and Reels for artists and makers

  • Deep dive into Reels - you’ll be learning about the Reels content that works for creatives

  • Learning filming techniques - stop motion, time lapse, B-Roll

  • We’ll be joined in the Q&A this week by artist and mentor Christine Evans

Week Three:

Building an Engaged community

  • Deep dive into Instagram Stories - how you can use Stories to drive up your connection with your followers

  • How to increase your visibility & discoverability on Instagram

  • Understanding the value of collaborations

  • Understanding what your followers want to see from you as an artist or maker

  • We’ll be joined in the Q&A this week by artist and mentor Christine Evans

 

Week Four:

Converting followers into customers

  • Understanding your customers buying journey

  • Creating effective calls to action

  • Understanding Instagram metrics

  • Analysing your Instagram insights

 

By the end of this 4 week course you will:

  • Be clear on how to make your work as visible and discoverable as possible on Instagram

  • Be focussed on the Instagram content that works for you as a an artist or maker to attract your audience and convert followers into customers

  • Understand how to grow a loyal community of followers who will engage with you and your content and help your business to grow on Instagram

  • Learn how to use your Instagram account to grow enquiries and sales for your work

 

Hi I’m Lou & I’ll be your Instagram teacher

I’ve been working with artists and makers since I founded Spark Social in 2019.

And I know how challenging Instagram can be for you. Instagram can feel overwhelming but my course will help you to understand how you can get the most out of this platform. Because your customers are on Instagram ready and waiting to discover your work.

You can find me on Instagram @spark_social

 
 

Meet Christine Evans

Christine is an artist and mentor based in the UK . Christine will be joining us in the Q&A sessions in weeks two and three to share her insight and advice on using Instagram as an artist. Christine says:

“Instagram has been a game-changer for my creative business, helping me connect with buyers and artists from all over the world. Over the past three years, my own Instagram following has grown from 3,000 to 32,000—and honestly, I’ve enjoyed every step of the journey. But here’s the thing: it’s not just about the numbers. It’s about how you use them to create meaningful connections and opportunities.

As someone who has mentored artists for years, I’ve noticed a common gap: many creatives struggle with using Instagram effectively, with ease, and in a way that feels authentic and enjoyable.”

If you’re interested in Christine’s mentoring you can find out more here


 

Here’s what you’ll get:

  • The course runs from March 3rd - March 27th with live sessions every Tuesday & Thursday morning at 10:30am for four weeks

  • It’s a one off payment of £350 or two split payments of £175

  • 4 live learning sessions on Zoom 

  • 4 live Q&A sessions

  • The insight and advice from artist and mentor Christine Evans who’ll be joining us in the Q&A sessions in week two and three

  • 4 bonus workshops covering Reels, Stories, Instagram SEO & Stop Motion for Beginners

  • 4 weeks of support from me

  • Recordings of all sessions in case you can't make it live

  • Everything hosted in one place, just login and get going once the course starts

  • 6 Months access to all course materials, to revisit after we finish

 

Questions you might have about Instagram for Artists and Makers:

  • The course is 4 weeks long.

    Each week there will be approximately 2.5 hours of content -this is made up of short video modules for you to complete in your own time plus one live learning session on a Tuesday at 10:30am GMT and one weekly Q&A session on a Thursday at 10:30am GMT.

    Plus you'll have some optional tasks and challenges to complete.

  • Instagram for Artists and Makers costs £350 for the 4 week course ( you can also opt to pay two split payments of £175)

    In addition to all the course material you will also receive bonus masterclass sessions:

    • How to Make Reels - Beginners session

    • How to Use Instagram Stories - Beginners session

    • How to Use Instagram SEO

    • Stop Motion for Beginners

  • That is not a problem - each live weekly session and the Q&A session will be recorded and added to your learning portal.

    You can then catch up in your own time.

  • You will have access to all the course materials for 6 months so you can re-visit parts of the course you'd like to focus on again as often as you'd like in that 6 month period.

  • You'll be with me in two live sessions a week and you'll have the private Instagram for Artists and Makers Community group in Freshlearn where you can ask questions too.

    In addition you can contact me by email to ask any questions you may have.

    So you'll have lots of different ways to get direct support from me throughout the duration of the course and beyond.

 

If you’d like to chat to me about the course and ask any questions I haven’t been able to answer for you here please do tap below and we can chat further.