Are you telling stories on Instagram?
It’s National Storytelling week this and we all love to hear a story don’t we. But how often are you telling a story, sharing your story on Instagram.
Storytelling is a brilliant way to engage your audience and capture their attention. Instagram is a busy platform and we all have to find ways to stand out, even when you’re in a busy industry or marketplace. And telling your stories is a great way to stand and it helps you and your business to become more visible.
So here are some tips to help you to start sharing your stories on Instagram:
Be a Storyteller
Storytelling is a great way to engage people and get their attention
People come to Instagram to be inspired, informed and entertained - you can most definitely do that when you tell your stories
Storytelling means that you can connect with people in a human way - our experience of the last year tells us that people crave human connection
Stories make people feel something - evoking emotion in another person is a powerful thing
How to tell stories on Instagram
Share your story with your audience - your journey, the highs and the lows, the challenges and the triumphs
Use your feed captions and your Instagram Stories to bring your story to life - give people the chance to get to know you
Just be yourself - tell your stories in your own voice. Just know that people want to hear your stories
Make it human always, create content that people can relate to
Why storytelling works
When your audience engages with the stories that you tell on Instagram, you will see your community grow at the same time
When people feel connected to you and your business through the stories that you tell, they will share your Instagram account and your content with their network and this will bring new people to you
Storytelling will bring your account to life, it will make your Instagram account and your business memorable
Telling compelling stories will make you stand out and get noticed
So even when think you haven’t got a story to tell or when you convince yourself that people don’t want to hear it just remember that your story is unique. It’s your story and people want to hear it.